one badass Black Female Athlete, a seemingly innocent clothing item, and countless frustrated trips to the gynecologist office...
As a college athlete, Mitch was constantly dealing with vaginal health hurdles and in the dark as to why. During yet another trip to the gynecologist's office, she learned that the leggings she wore daily as an athlete make women 2X more likely to develop health issues.
She was mad - like BIG mad. "I'm fixing this" level mad.
After some digging, it was clear how many millions of people with vaginas were secretly dealing with sweat and moisture related health issues, either out of shame or because there were no solutions. From her own experiences as a woman, athlete, a former Nike employee, and an inclusive product designer, she knew that leggings were not designed with a woman's health in mind.
And BOOM, the concept for Oya was born.
HEALTH FIRST DESIGN
"Can we be real for a second? It’s not easy finding the perfect leggings if you’re someone who sweats a lot. Though there are hundreds of leggings that claim to bemoisture-wicking and super breathable, many tend to fall short of keeping one sensitive area truly ventilated and sweat-free: the groin."