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    Techstars, the worldwide network that helps entrepreneurs succeed, has announced the Techstars Sports Accelerator Powered by Indy class of 2022, of which OYA Femtech Apparel is included. As part of the accelerator program, we will work with the accelerator’s 200+ mentors within the sports and technology industries to refine our strategies, navigate obstacles and aggressively set goals for future success leading up to  Demo Day on July 7th. 

    Emmeline Ventures Launches with Plans to Invest in Femtech. The team’s angel investments in healthcare include OYA, an athletic apparel brand with feminine wellness in mind.

    Mitchella Gilbert places at the Berkeley Haas Pitch Competition

    (the only African-American and the only CPG winner)

    OYA becomes a finalist at the HBS 2021 Pitch Competition
    (the first CPG finalist since the competition’s inception)

    For media questions and press releases,

    please reach out to Krista Bayer at

    krista@wearoya.com

    PR Hi-Res Release Photos

    OYA Does Black Friday and Cyber Monday

    First Gynecologist-Tested Athleisure Brand Brings Healthy Relief to Women Who Sweat

    OYA Femtech Apparel introduces patent-pending, health-focused athleisure fashion

     

    Los Angeles, CA—OYA Femtech Apparel (WearOYA.com) has introduced the first gynecologist-tested, athlete-approved athleisure with ventilation and moisture-absorbing technology aimed at protecting women’s health. OYA’s Goddess V2 leggings and crop tops are stylish athletic pieces that women can run, train and go about their day in comfortably, without the moisture retention that can breed harmful bacteria.

    “As an athlete, I was inspired to develop OYA’s line of ventilated athletic clothing after I experienced recurring health issues from living in tight leggings and workout clothes that didn’t breathe,” explains Mitchella Gilbert, CEO of OYA. “Our athleisure apparel is fashionable and high tech, to give women more control over their vaginal health while removing the stigma surrounding feminine care.”

    While other leggings trap bacteria and moisture, increasing the risk of health issues such as bacterial vaginosis, yeast infections and skin ailments, OYA’s Goddess leggings have a provisional patent for their innovative leak absorbent and ventilated design. The leggings include a crotch gusset with a removable, washable and reusable insert that absorbs moisture from light urinary incontinence, menstrual leaks and sweat. The leggings offer three times more fluid absorption than average leggings and are five times more breathable. The matching crop tops also feature ventilation and a super-soft band to help prevent chafing. Manufactured in the USA, all OYA clothing uses sustainable dyes, is hypoallergenic and machine washable.

    “Busy, active women want to protect our health, but we don’t have time to add a bunch of preventive measures to our routine. With OYA apparel, all a woman has to do to be proactive about her feminine health is wear our stylish, comfortable femtech whenever she would normally wear athleisure. There are no special instructions, added steps or time-consuming processes involved,” says Gilbert.

    The Goddess leggings are cellulite-smoothing, high waisted, have body-shaping contouring panels and the crotch gusset is contoured to be opaque and visually discreet. Each pair also features two side pockets and one inner hip pocket. OYA also has a recycle and refurbish model, enabling customers to send their leggings back to the company at end of life for a discount off their next pair. The Goddess V2 leggings and matching crop tops are available for purchase at www.WearOYA.com in sizes XS-XL. On Black Friday and Cyber Monday (November 26 through 29), all OYA products will be on sale for 15 percent off regular price.

     

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    ABOUT OYA

    OYA is a femtech company (using technology to address women’s biological needs) based in Los Angeles, California. Founded in the Anderson Venture Accelerator at the UCLA Anderson School of Management, OYA holds a provisional patent and trademark for the first OBGYN-approved brand of leggings.

    First Gynecologist-Tested Athleisure Brand Launches Kickstarter to Expand its Offerings

    OYA’s patent-pending athleisure fashion is designed for women who sweat, suffer leakage issues

    Los Angeles, CA (October 19, 2021) —OYA Femtech Apparel (www.WearOYA.com) has introduced the first gynecologist-tested, athlete-approved athleisure with ventilation and moisture-absorbing technology aimed at protecting women’s health. OYA’s Goddess leggings and crop tops are stylish athletic pieces that women can run, train and go about their day in comfortably, without the moisture retention that can breed harmful bacteria. OYA continues to build on this line of body and age inclusive clothing for the health-conscious woman. The company launched a Kickstarter campaign on October 19, 2021, to support the production of the Goddess V2 legging. 

    “As an athlete, I was inspired to develop OYA’s line of ventilated athletic clothing after I experienced recurring health issues from living in tight leggings and workout clothes that didn’t breathe,” explains Mitchella Gilbert, CEO of OYA and a Black female entrepreneur who has successfully launched three other companies. “Our athleisure apparel is fashionable and high tech, to give women more control over their vaginal health while removing the stigma surrounding feminine care.”

    While other leggings trap bacteria and moisture, increasing the risk of health issues such as bacterial vaginosis, yeast infections and skin ailments, OYA’s Goddess leggings have a provisional patent for their innovative leak absorbent and ventilated design. The leggings include a crotch gusset with a removable, washable and reusable insert that absorbs moisture from light urinary incontinence, menstrual leaks and sweat. The leggings offer three times more fluid absorption than average leggings and are five times more breathable. The crop tops also feature ventilation and a super-soft band to help prevent chafing. Manufactured in the USA, all OYA clothing uses sustainable dyes, is hypoallergenic and machine washable. 

    “Busy, active women want to protect our health, but we don’t have time to add a bunch of preventive measures to our routines. With OYA clothing, all a woman has to do to be proactive about her feminine health is wear our stylish, comfortable femtech whenever she would normally wear athleisure. There are no special instructions, added steps or time-consuming processes involved,” says Gilbert.

    The Goddess leggings are cellulite-smoothing, have body-shaping contouring panels and the crotch gusset is contoured to be opaque and visually discreet. There is a high-waisted option, too. Each pair also features two side pockets and one inner hip pocket. OYA also has a recycle and refurbish model, enabling customers to send their leggings back to the company at end of life for a discount off their next pair. The leggings and crop tops come in inclusive sizes XS-XL. The Goddess V2 and matching crop tops are available via Kickstarter: https://www.kickstarter.com/projects/mgilbert/oya-stylish-athleisure-that-supports-womens-health?ref=3n3us6&token=0967ed6e   

    #  #  #

    ABOUT OYA

    OYA is a femtech company (using technology to address women’s biological needs) based in Los Angeles, California. Founded in the Anderson Venture Accelerator at the UCLA Anderson School of Management, OYA holds a provisional patent and has applied for a trademark for the first OBGYN-approved brand of leggings.

    Why OYA is the perfect gift to give this holiday season

    Let’s be real, finding the right gift for the important women in your life that strikes the right balance between practical and thoughtful can be challenging. Luckily, OYA offers something for everyone!

    After all, no one likes feminine health issues, and no one wishes that sort of discomfort on anyone. But many women are too busy to slow down and proactively prevent these uncomfortable health issues. Gifting OYA allows you to be the hero who prioritizes the health and convenience of a special person in your life. Whenever they wear their OYA leggings, they’ll look and feel better because of you!

    And if that’s not enough, here are some other reasons why OYA makes the perfect gift: 

    1. OYA is unique from other athleisure!

    We’re the first and only athleisure brand that prioritizes women’s health without sacrificing style, function, or comfort. That’s why we’re the only OBGYN-tested legging on the market!

    Regular leggings trap bacteria and moisture, which can cause problems like yeast infections and bacterial vaginosis. Our products solve this problem using washable and reusable legging inserts that absorb moisture and leaks while also killing bacteria and odor. These inserts eliminate the need for underwear and also serve as a sustainable alternative to pads and diapers! And don’t worry – our inserts blend seamlessly with the Goddess Legging and are thin, flexible, and breathable. 

    2. Does OYA make women look good?

    Heck yes! At OYA, we celebrate women with designs that flatter women of all shapes and sizes. We use thick apparel fabric to hide cellulite and our leggings have high waistbands to flatter your tummy and a shaped butt that helps accentuate your curves. Pair your leggings with one of our tops and yeah, you’re going to look cute!

    Want to see our leggings in action? Check out our Instagram or TikTok!

    3. OYA is an affordable gift! 

    Feminine health is priceless, but maintaining your feminine health can be costly. The average yeast infection or bout of bacterial vaginosis can set you back $90+ and require doctor’s visits, medicine, and lots of healing time. With that in mind, OYA is an affordable way to proactively protect your health – especially compared to other premium athleisure brands. 

    5. What if I don’t like it? 

    We want you to be healthy AND happy. If you don’t love your OYA products, we offer returns within 30 days for unused products in their original condition and exchanges within the first 60 days. 

    If you end up loving OYA, we also have a return and refurbish model that gives you a 20% discount if you want to return your old OYAs for a brand new pair! Happy shopping :)

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