Inside Oya’s “For Heroes Only” Party: A Night Dedicated to the People Who Show Up Every Day

Last month, Oya hosted our first-ever “Official For Heroes Only” Party — an evening designed with and for the people who keep our communities safe. From soldiers and National Guard members to firefighters, founders, and innovators, the room was filled with individuals who push through tough conditions and never back down from a challenge.

And yes… it was raining. Hard.
Oya — the goddess of storms — clearly wanted to test our resilience that day, and you all passed with flying colors. 🌧️⚡

Despite the downpour and a last-minute time shift, our community showed up, showed out, and turned the night into something unforgettable.

The purpose of this event was simple: build together. We invited our community to try on our Fall Collection, preview our new flame-resistant apparel, share honest feedback, and help guide the next chapter of Oya. Our motto — Sweat. Achieve. Repeat. — isn’t just branding; it’s a reflection of the people in that room.

A Look Inside the Event

1. The Oya Insert Evolution Showcase

One of the most popular stops of the night was our Insert Progression Station — a timeline of how our patented insert technology has grown over the years.

We displayed:

• Early prototypes
• The evolution of materials
• Upgrades in absorption levels
• Our journey toward the final, ready-for-anything product

Guests could even test the latest insert with a syringe. We watched someone inject an entire syringe of water onto it — and not a single drop seeped through the bottom towel. That moment said everything:
Our insert is engineered for sweat. Serious sweat.

2. New Collection Reveal

We proudly showcased new additions to the Oya lineup, including:

• Flame-Resistant Men’s Brief — Oya’s first-ever men’s product, designed with the same health-forward, sweat-ready technology our women’s line is known for.
• Flame-Resistant Women’s Brief — built for comfort, airflow, and heat-intensive environments.
• The New Forest Green Tummy Control Legging — our most anticipated color drop yet. It was the star of the night.

Sierra said it best:

“I get so many compliments on the color (olive green).”

We agree.

Who Joined Us

The night brought together an incredible mix of people — all connected by grit, purpose, and community.

Our attendees included:

• Firefighters
• Soldiers and National Guard members
• Veterans
• Founders & CEOs
• Investors and partners

For Mitch, it was a reunion with long-time peers and fellow Anderson grads — a full-circle moment that embodied what the Oya community is all about.

A Special Thank You

Thank you so much for showing up and showing out.
You brought the energy, the conversations, and the feedback that help us keep building better products.

Huge shoutout to those who navigated LA’s wild rain to be there — your dedication did not go unnoticed. We loved meeting you in person, hearing your lived experiences, and seeing how our products can better support the work you do.

To our internal heroes — Brian R., Brian O., Alonzo, Aimee, and Mitch — thank you for making this event happen.

Share Your Photos + Stay Connected

If you captured content during the event, we’d love to see it!
👉 Upload your photos here
And don’t forget to follow us @WearOya for updates as our next launch approaches.

Here’s to the next one — and to the community that inspires everything we build. 💙