As more women become inclined towards sports and fitness, the need for workout apparel that can keep up with their active lifestyle has become increasingly apparent. Oya Femtech Apparel, co-founded by Mitchella “Mitch” Gilbert, is seeking to address this gap in the market. In her interview with Go Solo, Gilbert discusses the inspiration behind Oya and how the company is revolutionizing the market for women who sweat.

Designing Performance-Oriented Clothing for Women Who Sweat

As a fitness enthusiast and former athlete, Mitch was frustrated with the lack of quality and performance-oriented workout wear available for women who sweat. Most activewear on the market was designed with aesthetics in mind rather than functionality. Oya was created to provide performance wear that can withstand intense workouts while being stylish and comfortable.

Using Advanced Technology to Empower Women

Oya incorporates advanced technology into their products, such as moisture-wicking fabric, 3D body mapping technology, and a mobile app that allows customers to track their workouts and access exclusive content. Their clothing is designed with advanced moisture-wicking technology that helps to regulate body temperature and keep customers cool and dry during even the most intense workouts.

Positive Response and Plans for the Future

The response to Oya has been overwhelmingly positive, with recognition from media outlets such as Forbes and Women's World. Oya plans to continue to innovate and expand their product line, offering more options for women who sweat, including a range of sizes and styles.

Oya Femtech Apparel is revolutionizing the market for women who sweat with their performance-oriented clothing and advanced technology. With their commitment to sustainability and ethical production, Oya is empowering women in their fitness journeys and offering quality workout wear that can keep up with their active lifestyle.

Source : Go Solo
March 30, 2023 — Tanisha Indrayan

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