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Two years ago Mitch Gilbert got hit with the proverbial "straw that broke the camel's back" - as an elite athlete Mitch was constantly dealing with feminine health hurdles and in the dark on why. So, when during yet another trip to the OB's office she learned that leggings, the things she wore CONSTANTLY as an athlete make women 2x more likely to develop health issues she was mad. Like big mad. We're talking "I'm fixing this" level mad.
After some internet and academic digging, it was clear how many millions of women were secretly dealing with sweat and moisture related health issues, either out of shame or because there were no solutions. From her own experiences as a woman, athlete, a former Nike employee, and an inclusive product designer, she knew that leggings were not designed with women’s comfort, health, and lifestyle needs in mind. And BOOM, the concept for OYA was born.